"They [Bolsonaro supporters] think everything is theirs,
Djonga, who was part of Nike's official campaign for the Brazilian World Cup kit, told a crowd at one concert that wearing the shirt in public was an act of protest.
"They [Bolsonaro supporters] think everything is theirs, they appropriate the meaning of family, they appropriate our national anthem, they appropriate everything," he said. "But here's the truth: everything is ours, nothing is theirs."
But it's not just Mr Bolsonaro's opponents who are wary of wearing the shirt.
"I'm a patriot and right-wing. I really want to vote wearing my yellow shirt," says Bolsonaro supporter Alessandra Passos, 41.
But due to the tense environment between voters, she says, she is "afraid to wear it on voting day".
But what do the footballers themselves think of the shirt becoming a political symbol? Brazil and Tottenham forward Richarlison says the connotations disconnect Brazilians from the shirt and the flag, taking away part of the country's shared identity.
"As a fan, player and Brazilian, I do my best to spread the identification we have with them to the whole world. I believe it's important to recognise that we are all Brazilians and have Brazilian blood [above anything else]."
And Nike's advertising campaign for the new shirt features personalities from different sides of the political spectrum - focusing on togetherness as its main topic. The shirt, Nike says, is "collective. It represents more than 210 million Brazilians. It's ours".
The brand also banned the customisation of shirts with political references or religious terms. Yet many Brazilians still chose to purchase the blue away shirt instead, which sold out a few hours after its release.
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